One of the most important marketing issues in any business is smart participation in events. Regardless of who you are at an event, be the exhibitors or visitors of the event, this is a book that is purposely designed to furnish you with what you need to know. In this book, you will learn to look at this subject from different angles and how to take advantage of the event opportunities as an exhibitor to reach your goals. In this regard, you learn practical strategies from someone who has used them in practice.